Types Of CD Covers

DIGIPAK

A digipak is a styleised package made out of paper, containing a CD/DVD; of which, the packaging, CD/DVD, booklets, posters they may contain help to promote the band or film of thier product, beliefs and representations. They are composed by a type of binding (often plastic or paper), a tray or packet of somekind to hold the CD in, and can consist of 2 or more panels. An example of a type of digipak is the GATEFOLD CARD CASE design.

JEWEL CASE



[Snow Patrol - Eyes Open]

Alternative to digipaks, CD/DVD are sold in jewel cases. Jewel cases is a plastic case that typically consist of 4 panels and include the CD, track names, studio/copyright data, and a booklet listing lyrics to songs, tributes and photography.

Jewel cases can also (for design purposes) also are used when an added layer of paper covering is used in preference over the plastic.
For example, Evanescence here have used a paper design, and glued a booklet into one pannel containing lyrics, photos and tributes, and have a plastic holder for the disc. Otherwise like before, front design panel will include the artist name and title, and the back will include a listing of song titles.


[Evanescence - The Open Door]

JEWEL CASES can also come with a sleeve. This is usually just to add appeal to the likely audience buying the product.

[The Enemy - We'll Live And Die In These Towns]
BOX SET
A box set however will contain similar features to a digipak, with more in depth information and more components than a typical jewel case does. Often these will combine in a series of CD's and DVD's.

Music Video Project: Ammendments

Pre-Production
Originally, we had planned to use a male unsigned artist, however the mp3 file that was required was not good enough quality to use. We did attempt to record the song in better quality in the music studio, however our artist turned up late to record and only gave us the instrumental part of the song and not the lyrics. This was insuffient therefore to use for our music video, which meant all of our planning (storyboards, what wehad of the treatment) went to waste and we were back to square one with the deadline 4 days away.
We proceeded to look at unsigned bands and music on unsignedbandweb.com and came across Chris Cohen. We listened to "If you only knew" and began brain storming possible ideas for that track. Our teacher gave us consent to use the track and have since contacted Chris Cohen seeking permission to use the track, and have actively begun planning as the previous artist and planning going to waste has meant we are two weeks behind, and have had to ask for an extended deadline to meet and complete all necessary planning as soon as possible. We don't want to fall far behind and lose time on the shooting schedule as this will leave us rushing to complete the project, which we don't want as this could affect the quality of our video.

Production
During the production process, when experimenting with camera movement, we found that for certain shots the lighting or the movement was ineffective. Such a shot was the shot of the male character walking towards the door to meet the female character. Originally this shot was to be an over the shoulder shot however we felt the camera does not track his movement well enough in this shot. Therefore we felt a tracking shot was more effective and also this shot allows variance for types of shots in our video.
A shot where we found the lighting was effective was when the male character stands at the door on his own. We had not planned this shot, however with the inclusion of this shot in our video, it allows us to pull away from the story narrative of the video which will add to the appeal of the video and help our audience understand his thoughts and emotions.

Post-Production
By editing the footage together and trimming what we needed with the razor tool in adobe premiere elements, we found ourselves short on footage. We had to be creative and booked out a camera and shot extra footage we could use. We felt it would be suitable to shoot footage to show the male character's journey home after the argument as this area of the video in previous planning was skipped completely, and it would have been difficult to expand the other footage in such short notice at previous locations. As we shot we deemed it appropriate to include a long shot as we had not previously used any of these in the video, likewise with the close tracking shot of the male characters face. Again, this adds to variety of shots and appeal to the audience. By including establishing shots as cut aways, this allowed us to be creative with lighting and make our video look more artistic. Such artistic shots that included the birds served the purpose of isolation, each charactedr being alone; which when combined with the sign post, represented the possible avenues the characters could go down to resolve the relationship and all the thoughts in their mind and feelings. These at the end of the video converts to two birds to show the characters in unison once again and a saved relationship, also representing this is the shot of the two arrows of the sign post pointing to the one sun (common purpose).

Music Video Analysis; Q2: Representation

2. Representation: OneRepublic – All The Right Moves
http://www.youtube.com/watch?v=OCXxWNrUing



The historical context of this video sets up the setting of around 1800-1900’s, which is supported by the use of warm colours such as orange, gold and brown; sepia lighting, costume, the boy introducing the act (OneRepublic), the traditional dance hall location, the masks that are worn by the dancers and the style of dancing that they perform, and the use of a cello and organ (instruments used commonly in music of this era).
The young boy – assumingly hired by the masked man in the black suit to dig for money – is a social issue that can be associated with everyday life, in the sense of bands busking for money or individuals charging a fee for entertainment.
The use of masks for the dancers to wear depersonalises them, instead directing them to become figures in unison (like a community). So with the use of tracking camera movement to reflect their dancing, this makes the video appealing for the audience. As the music builds up in instrumentation at the chorus, the editing speed and the dancing speeds also quicken. By doing this, this makes the video more exciting and appealing to the audience and gives a feel of match on action in respect to the pace of movement in the video.
By avoiding giving the dancers an identity, this allows the video to focus more on the band as they are then not compared to the dancing figures, but the dancing figures made into dancing along to the band. Shots are most often used as an establishing shot of the band on stage (2:36) – which is also done by including dancers which are shaded out to be made into silhouettes with use of key lighting on stage where the band are situated (2:17). Other shots that are used are close ups of the band instruments such as the guitar (typical to the genre) and also mid to CU shots of the lead vocalist (who without a mask, is concentrated on to bring character and personification to the lyrics (artist/band beliefs)). Band image is highlighted in the way that the clothes they wear are not from the time period that the dancers are set in, so with the lack of identity of the dancers (which makes them a collection of their time period), it gives the sense of OneRepublic using their band image to state independence (the intro shots of the masked faces staring at OneRepublic and them staring back set the sense of opposition) and the modernisation of their music with use of electric guitars not used in music of the 1800-1900 era.
The lyrics themselves are in context with the music video. “All the right friends in all the wrong places
So yeah, we're going down” This relates to the commonly shared intention of dance, but wrong choice in location in respect of them losing money and other valuables that the young boy steals throughout the video. “I know things are looking up but soon they'll take us down before anybody is knowing our name.” and “Are we just sinking in an ocean of faces?” relates to the way that the dancers are wearing masks and therefore lacking desired identity and also links back to the social issue of being scammed.

Male Gaze Theories: Laura Mulvey

Mulvey is best known for her essay, "Visual Pleasure and Narrative Cinema", written in 1973 and published in 1975.
In study of cinematic spectatorship, she focused on how 'subject positions' are constructed by media texts. Mulvey noted that the pleasure involved in looking at other people’s bodies as (usually erotically) objects. “In the darkness of the cinema auditorium it is notable that one may look without being seen either by those on screen by other members of the audience”. Mulvey argues that various features of cinema viewing conditions makes it easy for the viewer to see both the voyeuristic process of objectifying females and also the narcissistic process of identification. She declares that in patriarchal society “Pleasure in looking has been split between active/male and passive/female”. As the spectator identifies with the main male character, he concentrates his look onto that of his like, so that he is in favor of the male character as he controls events and coincides with the lure of the erotic look. Traditional films present men as active and controlling subjects and treat women as passive objects of desire for men in both the story and in the audience, and therefore do not allow women to desire sexual subjects in their own right.
Mulvey distinguishes between two modes of viewing for the film spectator; voyeuristic and fetishistic. Voyeurism involves the controlling gaze and Mulvey claims that this associates with sadism: “Pleasure lies in ascertaining guilt - asserting control and subjecting the guilty person through punishment or forgiveness”. Fetishism in contrast; “The substitution of a fetish object or turning the represented figure itself into a fetish so that it becomes reassuring rather than dangerous. This builds up the physical beauty of the object, transforming it into something satisfying in itself. The erotic instinct is focused on the look alone”. She suggests this leads to “Overvaluation” of the female image and to the female movie star. Mulvey argues that the film spectator fluxes between the two.

Reference: http://www.aber.ac.uk/media/Documents/gaze/gaze09.html.

Music Video Analysis; Q1: Media Forms And Conventions

1. Media forms and conventions: The Parlotones – Overexposed http://www.youtube.com/watch?v=vIb76iJCXYY



The mise-en-scene is presented with the theme of a child’s life as the main characters in the video within the narrative (excluding the band) are a child and his mother. This “child like” image is created with the use of animation avatars (like graphics used in computer games), the animation characters playing football in the street and the silhouette doll of the band member the kid finds at the end of the video (interests and hobbies of kids). An everyday typical adult scene of an industrial town is recreated to almost empty the industrial scene of adults and adult politics and introduce such characters as bunnies jumping down the street. This personalises the video into a child like view and encourages the audience to see the video as such. Lyrics to the visual and the music also emphasises this and gives us a sense that the child in the video is describing to us his ideal world; “Shiver, shake, shudder and make my mistakes, this is my life” these lyrics convince us to side with the child in the story of the music video as he attempts to rebel against his mother (the hand to guide him through his life) and does smile and point at the giraffe at 0:32 – which is where such lyrics as “make my mistakes” backs up this rebellion in the child and desire of him to express himself and his preferences. Stereotypically, the lighting and colours of the video are also bright (sunny day and bold colours of avatars) to help appeal to a younger audience, and the CGI of the video uses a variety of camera angles, bold and quick movement. An example of this would be at 1:59 over the lyrics “Get out, get out” the camera zooms out at quick intervals (giving the effect he is pushing his mother away). When the characters all group at the end 2:16- 2:22, this gives a rather claustrophobic feel to the shot which could relate to the title of “Overexposed”.
In the way this video relates to genre, in this case alternative rock, typical attitudes from the band like throwing the guitar, kicking the music stand and close up eye contact with the camera are commonly used within this genre.
Inter-textuality of this video can relate to other bands, one most commonly known as the “Gorillas”, that have a cartoon image within the same genre, therefore perhaps The Parlotones are aiming for the same target audience with this approach to their music video “Overexposed”.

Music Video Analysis: Q3; Audience

3. Audience: Death Cab For Cutie – Meet Me On The Equinox
http://www.youtube.com/watch?v=V51jCr3oOHU



This music video was created for the purpose of marketing the film “New Moon” using the theme song chosen for the film “Meet me on the equinox” by Death Cab For Cutie. This sets up the music video to follow a storyline using clips from the film, to which the lyrics from the music track will follow. For example, at 3:02 of the video, the lyrics read “When the sun is perched at its highest peek
in the middle of the day” we see a sunny day with a clock displaying 12:00. Another example would be at 2:12, the lyrics read “Your last breaths, moving through you as everything, everything ends” we see the lighting in the room where the band are situated change from bright and sunny to dark blue, which is later clarified by the next shot as the character in the story is underwater unconscious which links with the lyrics “Last breaths moving through you”. This clarity and correlation between the visual, the storyline, and the lyrics add to the audience appeal more in terms of the film that is being promoted than the music itself. The music video here is distinctly there for this purpose and diverts audience expectations onto the subject of the film rather than the music track and the band.

Using the story narrative of the film, the books the film is based on, and the context of the lyrics with the visual, this can encourage the audience to relate to the video and the lyrics of the music in a sense that although the film hadn’t yet been exhibited when the video was made, those who watch it can pick up the storyline and the sections from the book that it may be referring to, which makes it appealing and meeting audience expectations of the film. In relation to the production as a music video, smooth transitions and slow camera movement (2:45) makes the viewing easy on the eye for the audience to take in which can make it appealing. In a similar way the changing of the lighting where the band is located to correlate with the equilibrium of the storyline is appealing. Such disequilibrium’s of the character falling into the water changing the lighting from bright to dark, and also the final shot which divides the room into each of the lighting, constructs contrast, opposition and dissimilarity between the male and female characters (of whom between the disequilibrium occurs).

Accessibility of the music video in subject here would be available on TV music channels and by such places online as Youtube where I discovered this music video (similarly to Linkin Park – New Divide which promoted Transformers through these mediums). Such places as music channels and the internet have a high population rate, therefore marketing using these mediums make sense to appeal to a target audience.
However, access to the film and music track would be available in the cinema, and later to be released on DVD. Successful films are more often than not sold on DVD to attract more money to the film industry and to provide the audience with the opportunity to watch the film on their demand at their convenience, increasing the number of views received for the film.

How are contemporary media issues changing the music industry?

Male Gaze: Casino Royale

Music Video Planning: Shooting Maps

Here are seven shooting maps, of our key shots we will be using within the music video. We have put them into shooting maps to describe our intended layout of the location and camera location when we will be shooting. There is a key on the first shooting map.

Shot 1: Argument at the beginning (establishing shot).



Shot 10: Medium shot of male strumming guitar.



Shot 17: Long shot from behind the female as she stares out of the window.



Shot 29: Close ups of the face of the female smiling. (can apply to all CU of a face).



Shot 27: Long shot of the two characters walking up to the house from over the road.



Shot 38: Tracking shot following the male character towards the window.



Shot 42. Final shot of the two characters in an embrace. Medium parallel shot.

Music Video Props

This is a list of props that we will need for our production:

*Photo's of the couple: These will be used in the video as each character finds them around their house, leading to remiscing scenes from the past when they are together (pictures will be from this), and as reminders of how each character feels about one another and how they feel about being alone without them. Vitally, we will have a picture of both characters together, which will be torn down the middle so see the male character on one half of the photo and the female character on the other. The characters will use this photo at the beginning of the video as it is torn in half, then each half will be in posession of each character (the male character will own the half of the photo displying the female character and vise versa) as the male will use it as inspiration to write lyrics, sing and play his guitar, whilst the female will find the other half of the photo late on and will possess this in the outro. Both characters will be writing words on the backs of the halves of the photo.

*Note pad:

This will be used as the male character writes lyrics (in sync with the lyrics of the song) using the female character as inspiration. CU and medium shots of the male character writing on the notepad will be shown in verse 2 for example.

*Pens:

This will be used for the male character to write on the notepad and on the torn half of the photo, fermale character will use a pen to write on the back of her half of the photo.

*Guitar:

This will be used as the male character sings and plays the guitar in sync with the music track to express how he is feeling.

*Keys:

These will be used as the male character returns home in the first verse and places them on the banister of his stairs.

(will upload picture of the pictures we will be using soon)

Music Video Treatment/Pitch

Chris Cohen presents “If you only knew” in an alternative rock genre of music, comparing himself to such bands as Coldplay and The Fray. Therefore we intend to plan our music video around themes and ideas used within music videos of this genre and to challenge them also. One way we will seek to be successful in our intentions for example is how the majority of alternative rock music videos do feature the musicians/artists involved, either in a storyline manner or collectively within the band image of singing and playing their instruments in a chosen setting. So the way we will be challenging this theme is enlisting alternative personnel to perform as the chosen characters in the video, yet still including the theme of a musical instrument being played and lyrics being sung with the mouth synchronisation. We do realise that this does decrease exposure of our chosen artist within the video itself; however this can be counteracted later on in the promotional package for our artist, by displaying him in the digipak cover and producing a biography of him.

The narrative presents a couple (male and female) that have had an argument (which the end of the argument is shown as the intro of the song) which shows a photo of both characters together torn in half (dividing the characters in the photo and in the later narrative), this is where the equilibrium is disrupted, fall to the ground leading to the female characters exit from the scene. This will cover the intro consisting on instrumentation lasting 8 seconds. A long shot will be the first shot that is scene establishing the two characters engaged in argument before the female character rips up the photo in her hand. A tracking CU shot will track the pieces fall onto the floor (ideally both halves of the photo facing upwards to shot the audience that the two characters are “torn apart”). A medium shot of the male character bending down to the floor to pick up the half of the photo that displays the female character, before walking out of the room in a different direction, which will be shot with the male character walking towards then past the camera which will also show the female character exiting in a different direction in the background behind him.
The first two verses and the first chorus of the song are perceived from the male characters perspective. Verse 1 lasts 15 seconds, which will see both characters retreating to their own homes upset and in regret of what has happened (the argument). Both characters are from here on (until the final chorus and outro) alone in their respective houses and begin to reminisce past times how they have spent their time together in their relationship. Verse 1 will begin with a long shot of the male character entering his house through the front door, followed by a CU shot of the banister on the stairs that the male character will place his keys (camera will remain static as he walks towards the banister, place the keys and walk on. The camera will be focused on the keys yet movement of the male character will still be seen. The possibility of a long shot at low angle would track the male character as he puts his jacket on the back of a chair (medium shot) and then as he walks across the lounge area to a leather seat where he will sit. A medium shot will follow to see the male character sit down in the chair and pause for a moment (possible idea of him putting his head in his hands or pausing to look at the half of the photo he took with him). A bird’s eye shot would show the half of the photo being placed on a small table to the side of him for later referral as he will continue to use this photo as inspiration for words he will write on a notepad and lyrics he will sing. A shot of the guitar as the male character grabs it and places it on his lap ready to play (I will later reference this idea from City and Colour – Comin’ Home).
Verse 2 will last 16 seconds, and will begin with the male character singing the line “You feel like home”, where the camera will be focused on him picking up a notepad and pen using a high angle shot. This is followed by an over the shoulder shot of him writing on this notepad. “I feel a burning fire for you, I feel it in my bones” follows with the reference to City and Colour – Comin’ Home as we will shoot the male character playing his guitar in the same style, a medium shot of him playing the guitar and the CU of him strumming.

Instrumental will last 15 seconds A panning shot of him writing words on a notepad placed on his lap (lyrics in the way that match the track and as if the male character is composing a song to explain how he feels about the other character). We will use an over the shoulder high angle shot of him writing the word “Understand” on the notepad.

Chorus 1 will last 30 seconds and will feature an ECU of the male character’s mouth singing “If you only knew”, cut away to the female character standing at a window in her house during the line “You might understand” followed by a zoom towards her. To follow on just like the first line in this chorus, the female character will lip sync “You might understand” to the music as a response to the male character in the first line of the chorus. Then we will cut away to the male character sitting in the black leather chair at his house looking at the photo (without guitar and notepad). This will be followed by a low angle shot of the female character walking into her bedroom (as if she is walking into the shot), then back to the male character again still looking at the photo (medium shot).

Instrumental will last 16 seconds before preceding to verses 3 and 4 and the second chorus, which are all perceived from the female characters point of view. Verse 3 will last 16 seconds. This will see her lonely in her house without the male character, finding a jacket or jumper of some sort at the end of her bed (this is set in her bedroom) he gave her when she was cold when they were together one night (this will cue a cut to reminisce the event in question), a scene will be re-acted from the past as the female character is thinking about it, which will show both characters together, and the male character wrapping a jacket/top around the female character as she is cold (either sitting together or walking down a road, leading to second reminisce of male character taking her home?). This will be shot with a tracking shot, following the female character as she finds the item of clothing, a medium shot as she glances upwards towards a photo above her bed, the same shot will zoom into the photo and a scene will be played out whereby both characters are walking together (the female shivering as she is cold, and the male character will put his item of clothing around her to keep her warm (this done over the line “On a cold dark winters night”).

An instrumental will last 5 seconds moving to a long shot as the characters approach the female characters house, and an over the shoulder shot as the male character places a hand on the female’s shoulder.

Verse 4 will last 15 seconds. This will start by showing the same over the shoulder shot of the male character putting his hand on her shoulder, but proceed to kiss her on the cheek, the camera then moving to a close up shot of the female character smiling. This will cue the end of this reminisce and the camera will zoom out of the photo on the wall and pan around to show her smile slightly then looking sad and moving out of the shot. We will from here cut to her finding the remaining half of the photo displaying the male character, this will be shot by a low angle shot of her feet as she approaches the half of the picture (also within the camera shot), bend down to pick it up, cut to an over shoulder shot as she looks at it, provoking her to write a message on the reverse of the photo (which will be shown via superimposition as we will show the male and female characters writing on the back of their halves of the photo in sync in the same shot) before leaving her house to visit the male character as his house. This will also cover the instrumental that follows verse 4, that will last 7 seconds.

Chorus 2 will last 29 seconds to find the female character arrive at the male characters house. We will show a CU of the male character singing “You might understand”, which will be followed by a medium to long shot of the male character sitting in the black leather chair and the female character appearing in view at the door behind him. She will knock on the window/door and push her half of the photo up against the door (CU from inside the house) leading to the male character turning around to see her in the door (long shot); he will proceed to stand up, place his guitar up against the black leather chair (his half of the photo in his hand) and walk towards her at the door (tracking shot) leading to the camera cutting back to the door as he walks into the shot to approach the female character (parallel medium shot). Here we will open the door slightly to allow ourselves to pan around the characters standing at the door for our next shot. We will go from here to an over the shoulder shot from the female’s point of view to see the male pressing his half of the photo up against the door.
It is here that the message that she wrote on the back of the photo comes apparent; it will read similarly to the lyrics being sung at that point “You might understand”, the message she wrote on the photo will read “Do you understand?”

Outro will last 15 seconds. In response to the female character’s writing on the back of her photo “Do you understand?” It will become apparent that the responding message from the male character will read “I understand”.
At this point, the camera will show the two halves of the photo being pressed against the wall from two angles, starting from an over the shoulder shot from the female character panning back round to an over the shoulder shot from the male’s point of view where the camera will stay still. This allows us to show the audience the messages together and picture of both characters being rejoined. These shots will be shown as the lyrics “My puzzles been complete”. The male character will let the female character into his house (opening the door) and into his arms as the song sings “If you only knew” medium parallel shot.

The mise en scene provides a sense of loneliness, regret and happiness. Loneliness and regret is prescribed in the way that both characters are broken up at the beginning of the video and are from that point in the present narrative shown as apart, with the storyline sees the characters both engaging in thinking about the other character and happier times when they are together. This reminiscing and the ending to the video, which sees the two characters resolve their differences and “get back together”, provoking happiness. Regret is presented through the actions that each characters carry out when they are alone in their houses which leads to change in opinion and resolution in the end. Most importantly, these actions are, for the female character, photos and items of clothing that she encounters, reminding her of the male character. These reminders will importantly inspire her to track down the male character and resolve their issues at the end of the video. In regards to the male character, he will express regret through writing key words that will match the lyrics of the song, and singing key lyrics in the same fashion.
In terms of colour in the video, from when the characters in the present narrative are shown to be apart (after the photo was ripped in half), the video will be edited to black and white, to impose the feeling of loneliness in their lives without the other character, and to link in with the theme of the lyrics of how much the characters mean to each other and “add colour” to each others lives. For this reason, when the narrative cuts to times when they are together, including the reminiscing and the ending as the female character enters the male characters house, will be shot in colour.
Lighting in our music video will be dark to follow our theme of lack of enthusiasm between the characters following their argument. The theme would be seen as negative by the audience and the dark lighting would help to reflect this. In contrast, when the video is shot in colour, the lighting will be brighter to change the theme to a more positive and happier mood when the characters were together in their relationship (happier times).

Track structure
Intro 8 seconds
Verse 1 15 seconds
Instrumental 6 seconds
Verse 2 16 seconds
Instrumental 15 seconds
Chorus 1 30 seconds
Instrumental 16 seconds
Verse 3 16 seconds
Instrumental 5 seconds
Verse 4 15 seconds
Instrumental 7 seconds
Chorus 2 29 seconds
Instrumental 21 seconds
Outro 15 seconds

Total duration 3:38

Amendments
The original track of this song lasted over 4 minutes, which is too long to match our set brief for the project for the track to last between 2-4 minutes. Therefore we had to cut two of the verses out, meaning the total duration of the track is now 3:38, which does comply with the set brief.

Storyboards

Shot List

Here is the list of shots that we intend to use to compose our video with, in sequence of when and how they will be used.

Video reference to our own production

City and Colour – Comin’ Home is a narrative that can be referenced for our pitch. It establishes that a male and a female are apart, and uses the divide of two locations (houses) to explain their separation and create a theme of “missing one another” and also loneliness.
The video also places the mise en scene in black and white, which could be taken a step further in the music video I aim to create. This would be done by using the black and white when the video cuts to each character (male and female) on their own, yet when the characters are shown together, colour would be introduced into the narrative. This would connote a link to the pictures we will be using in the video, as when the characters are apart, the black and white would reference in with the photo that was ripped in half at the start of the video, separating the characters. However when colour is restored into the narrative, this places the characters “back together” when the lyrics will be reminisced about and the pictures that will link with the lyrics (showing the characters together) are referred to.
The shot type applied in the video “Comin’ Home” is at the beginning of the video where the male character picks up his guitar and begins to play, with the camera positioning remaining the same and eventually planning out to show a close up shot at the guitar and the hand movements showing that the guitar is being played. A later shot develops this idea and includes the male character’s face in the composition of the shot and uses the vocals of the track to synchronise with the male characters lip movements. This technique will be good to use in our own production as our male character will be “Comin’ Home” to play his guitar and sing about the female character. This idea connects well with our narrative and the close up shots of the mouth synchronisation and guitar playing I feel would be effective, and makes the narrative easier for the audience to follow. To further reference an idea used in this music video, the male character is seen writing something down on a piece of paper. In our own music video production, we will be using this idea in the sense that our character will be writing down these lyrics, using them as inspiration, and a further synchronisation between the lyrics and this time to be what is written in print for our audience to follow, and also as a way of our character to be expressing his feelings and emotions. The motivation between the characters writing things down in both our own production and “Comin’ Home” will be the identical: The female character.
The cross fading techniques used within “Comin’ Home” could be effective also in our music video production, as a way of binding together the time scale, actions and emotions both characters will both be expressing in a parallel fashion.

Annotated Lyric Sheet of Chris Cohen - If You Only Knew

Chosen Track For The Music Video

A link to our chosen music track and lyrics of the track; Chris Cohen - If You Only Knew (Acoustic version)

Simply click on "play hi-fi" to preview the track and click on "view lyrics" to, well, view the lyrics!

http://www.unsignedbandweb.com/music/bands/12083/

Topic research; implications for promoting an unsigned band

My findings have mostly been influential when drawn around the idea of how to market a music video and an unsigned band. My findings have also increased my awareness of not just what implications the changing factors have and what they are in the music industry, but the possibilities of how they could evolve in the future. This is why I may be inclined to distribute my music video online, in faith along with such artists as Toni Childs, that this would be the most effective way of boosting views of my bands music video and increasing their popularity. Another reason why this could be effective is because of audience demographic. The online age has really taken off over the last 10-20 years, thus making it very popular and almost a sense of lifestyle about itself within a younger audience demographic, which will be the ideal audience demographic for my band to pitch its music too as they are a young, up and coming band with modern views and beliefs.
My research has also made the issue of DRM very much aware to me. I will therefore have to choose very wisely where I finally decide to make the music video available and to whom on what agreement. If for example I chose to upload the video onto a site such as Youtube, I will have to consider carefully who’s name the video is licensed to, the terms of using Youtube as a distribution channel, and the available software available to a potential audience in regards to piracy, which could be combated by protecting the content of the music video if I see fit, and taking copyright into account issues into account. Sticking with the theory of Youtube, through the case of using online resources and technology to distribute and promote an unsigned band, Apple have shown me that with the invention of their “Apps”, this is a good way of encouraging audience feedback. With that logic in mind, as audiences pitch their App ideas to Apple through online resources, distributing a video onto Youtube which enables comments to be made about videos, will inform me of how the video and the band appeal to the intended audience demographic, allowing advantages, disadvantages, evaluation and review to be taken from this.

Topic research; from the music industry point of view...

Each manufacturer within the music industry that is operating within the music distribution and technology niches are attempting to compete freely with their own proprietary systems for selling, playing and protecting music. For example, this means that music that is purchased from Microsoft’s Zune store will only play on Zune players; music purchased from Sony’s Connect store will only play on Sony’s players; and music purchased from Apple’s iTunes store will only play on iPods. With the growing problem for these manufacturers is that of piracy. For example, Software piracy (the illegal copying of software programs) in time has turned into a worldwide problem – “More than $11 billion of possible revenue to be generated by these manufacturers and the music industry, is lost to piracy every year”. Under U.S. law, this infringement could result in civil damages of up to $150,000 and/or criminal penalties of up to five years imprisonment and/or a $250,000 fine if anyone is deemed guilty of piracy. This is a route that manufacturers such as Apple would wish to avoid as it may cost them money and a part of their reputation by pursuing these type of cases.
Naturally, Apple's competitors are keen to move into this market and stamp their own markers and create their own variations and improvements to this revelation. Apple’s main competitors to emerge of recent times are Google Android Market, which was launched in October 2008, for the purpose of phones that run on the Android system, Nokia's Ovi store, and Blackberry App Store. Another that has taken on Apple’s App creation is Microsoft, who is planning to launch a Windows Marketplace near the end of 2009. A quote from Rowan of Nine inch Nails: "Nothing keeps still for very long in this field, and when you have a booming market dominated by one company, other people are going to look at it."
An article in the guardian on 25th November 2008 headlined “Beatles tracks not coming to iTunes any time soon; McCartney: Talks at an impasse”. This shows that with the introduction and exploitation of the digital age to the music industry, more bands are attempting to finalise deals to broaden and modify the way their music is being distributed and reach out to different audience demographics for increased recognition through an increasingly populating and ever changing music industry of recent times, through music companies such as Apple Inc, who are partnered to such record labels as EMI. These possible distribution channels could be online with profiles being made available about the artists and bands, and transforming the formats of their music to be made available to supply with view to profit online, in preference or to back up the method of a CD.
Another example of an artist who chose to explore this path is pop vocalist Toni Childs, who released her Emmy-winning song "Because You're Beautiful" as a single, yet chose not to employ a record label affiliation or an album to back it up. Instead, she made a deal to offer the single exclusively to iTunes, which now sells the single at 99 cents per download. A quote from Toni Childs: "This format is going to change the way we can do business across the board, It's not as necessary to have the same major kind of distributor and money behind you." It is apparent as to why Toni Childs takes this viewpoint as Apple has sold 4.6 million iPod digital music players in the fourth quarter is any indication (as of 2008), downloading music is rapidly becoming a key aspect of how not just audiences are purchasing music, but of what choices artists and bands are making as to whom they give the rights to their music for promotion, production, distribution, exhibition and sales in the music industry.

Topic research; from an audience point of view...

Apple inc’s article “Thoughts on music” claims that by the end of 2006, customers had purchased a total of 90 million iPods and 2 billion songs from the iTunes store, meaning on average, 22 songs were purchased from the iTunes store for each iPod that’s ever been sold. This column also calculated that Today’s most popular iPod holds 1000 songs, and that research tells us therefore, that the average iPod is nearly full. This means that 22 out of 1000 songs (under 3% of the music on the average iPod), is purchased from the iTunes store and thus protected with DRM. The remaining 97% of the music however is unprotected and playable on any player that can play the open formats.
This from the audience’s point of view is ideal as this allows them to share their music files with anyone they choose, and the persons they choose to share this file with, can gain a copy of the music file and upload it into their music library on a computer and transfer it onto their music player. However from Apple’s point of view, this decreases opportunity sales of their music and could affect the success rate of their iTunes store. This also shows mistreatment of their software as ideally the average iPod would be filled 100% with iTunes and formats agreed for compatibility by Apple with their software. This kind of feedback shows Apple that their software is compromising with formats that have been manipulated and distributed in a different way (either by a rivaling company or illegally).

The iPhone took its shape from the band Nine Inch Nails. Reznor (a band member) was experimenting with his mobile phone backstage before a gig and noticed some fans queuing to get in were uploading pictures of the scene. He decided to post a message to the fans on the same network the fans were uploading pictures to and told them “We're backstage! And that freaked them out," A quote from Reznor. "But that got the wheels turning and we thought, 'How can we develop that?”

An opinion from David Rowan, editor of Wired UK magazine, of the App store: "With the amount of downloads they've had since the App Store launched last July, it must be one of the fastest rising businesses since the launch of the internet," He also spoke on to outline benefits of the application: "What's good about the App Store is that there's quite a low barrier to entry, so many of these programmers actually have day jobs and are just working on these apps in their spare time." This therefore shows how comfortably Apple App’s appears to settle into the everyday lives of their audience. This also shows an element of inspiration as their audience are developing App’s in their spare time, shaping them to how they will benefit them as the consumer of the product in their everyday lifestyle, therefore applying the software that Apple have provided to them, the consumer, and the consumers are using a way of feedback of the service in a way that it improves the service for them, and Apple will develop an understanding of their audience’s needs and desires whilst making a profit as a business from this. As individuals, users of the Apple App service can download the software, create their own application, and for a one-off fee of $99 (£68). They can go on to register as a developer with Apple, and conclusively have it stocked in the App Store. If they do decide to charge for their application, they can set the price, and keep 70% of what profit the App generates, with the remaining 30% going to Apple of course. Most of the Apps are either free to download or are a nominal price such as 49p. It has recently been reported in a newspaper article that more than 25,000 of them have been created - often by individuals working from home - and they have been downloaded more than 800 million times from the online iPhone App Store.
Before the digital age was introduced, it was complete Albums that dominated the music industry, for the 35 years prior to the introduction of the digital age. Nevertheless, from the eye of the audience is that on any album there will always be favoured tracks and less favoured tracks. Until now, consumers had to buy all of the tracks in one as a form of package deal, whether it was an LP, a cassette or a CD they were purchasing.
With the introduction of the digital age, consumers have had the option to pick and choose the songs they want as individual tracks in their own right, and current buying trends suggests that this way is genuinely preferred by the audience of today. In 2004, more than 140 million individual songs were purchased and downloaded legally, while only 5.5million albums were purchased electronically. This type of purchasing pattern has influenced Apple into distributing its music by exploiting the digital age to create iTunes. Individual tracks are made available to acquire for a set price of 99p in most cases, yet there is still the option to buy the whole CD. This exploits the digital age as iTunes are electronic formats, and once the iTunes software has been downloaded, they are made available to the audience. Another way Apple are using the digital age in this way is that they are also making use of the online age to transfer payments made to them online for iTunes.

Topic research; from Apple's point of view...

Apple inc published an article on their website titled “Apple thoughts on music”, outlining their opinions on current audience demands and thoughts for the company’s future. Within this article, Apple inc state that they have enforced “Digital Rights Management” to protect its music against theft, which licenses the right to Apple to distribute music from such companies as Universal, Sony BMG, Warner and EMI (who together own 70% of the worlds music). DRM therefore, only authorises specific devices to play the protected music, which Apple software such as the iPod will qualify. Their audience have since asked for this to be “opened”, so iTunes can be used on any music player or audio device, however if Apple were to breach the DRM agreement and open the DRM, the music catalogue provided to them by Universal, Sony BMG, Warner and EMI can be retracted from iTunes, causing a huge body blow into sales of music, software and the ability to provide their service to the music industry, of which iTunes is a majorly depended on; Why provide software that the intended music to store on those devices no longer exists?
From Apple’s point of view, if DRM was abolished completely, meaning any music track purchased in any way, can play on any music player licensed by any brand, Apple would strive to embrace this. Apple would agree to let their top competitors distribute their music because, in this circumstance, DRM’s inability to combat piracy. Companies would upload their music to distribute online, but without protected content, anyone can rip the file from the site itself and in turn (illegally) upload it to a different site for file sharing or with intent to sell. Without DRM there is no proof this music file has been stolen and who from. Currently, with DRM in place, Apple’s legal policies cover; software license agreements, hardware warranties, iTunes store terms, sales policies, service products, terms of service, policies, trademark copyright and intellectual property, legal contacts, export compliance and supplier provisions.
Apple is constantly looking to embed their software and products into the outside world on a broader scale at the convenience of their audience. With this idea in mind, Apple has since made a number of partnerships to increase the recognition of the company name and software, at the aid of the audience. This has sparked a partnership with Starbucks. The idea behind the partnership is to provide WI-FI inside Starbucks stores for access to the iTunes store. A quote from Steve Jobs, Apple's CEO: "Getting free access to the iTunes Wi-Fi Music Store and the 'Now Playing' service at Starbucks is a great way for customers to discover new music. Imagine walking into a participating Starbucks, hearing a great song, and being able to instantly download it onto your iPod or iPhone. We think this is very cool.". A quote from Howard Schultz, chairman, Starbucks Coffee Company "With this partnership, we're bringing Apple's leadership in digital music together with not only our retail footprint, but the unique Starbucks experience, to offer customers a world-class digital music experience. Introducing this new service is a natural extension of our music strategy which only enhances the retail coffee experience for customers by helping them discover and acquire new music instantly."
As well as Apple is teaming up with GM, Ford, and Mazda to offer iPod integration in those manufacturers' vehicles for the 2007 model year, Apple have also announced its partnership with Air France, Continental, Delta, Emirates, KLM and United to deliver the first seamless integration between iPod and in-flight entertainment systems. These six airlines will be offering passengers seats with an iPod seat connection to listen to their music, as well as the ability for video content to be viewed on seat back displays. This idea effectively breaks up the function of an iPod with an input for their iPod in their chair to listen to their music, and also with a link to a screen in front of them broadcasting any video footage on their iPod. This is at audience convenience as the experience is just like a personal experience of watching TV and listening to your stereo, whilst on a plane, which at the same time, is using the technology provided to them by Apple for current Apple customers. It is just like they are extending the liberty and benefits of being an Apple customer.

How I investigated: How are Apple Inc evolving to meet the changing demands of the music industry

I set about obtaining my objectives using online resources. As I am investigating how a business within the music industry is evolving, I primarily set out to find a time line of how Apple Inc has evolved from when they were founded, to the present day. To find this time line, I browsed and extracted findings from Wikipedia and apple museum websites. This secondary research allowed me to extract a time line of what business decisions they have had to made, and the development and release dates of their products, and whether these were successful, and if there was any synergy in place to help produce and distribute these products to an audience.
I followed up this research by logging into the Apple Inc website to find any articles on the music industry from their point of view, which coincidently I found an article called “Thoughts on music” which outlined issues which Apple Inc saw as key selling points of the music industry and how they plan to exploit these to their benefit in the future. Also on the Apple Inc website, I looked into a section called “Legal Statements” that lists all the legal stipulations affecting Apple Inc and its audience. These included synergies with other companies for software licenses, operating system software tools & server, and terms and conditions of products such as the iPod and iPhone, and also of services such as the iShop and iTunes (software companies includes final cut studios, Mac OS X and iLife for example).
I continued my research by browsing any articles and announcements made in local papers such as The Guardian. This research covered any information made public by Apple Inc about releases of their products, reviews of Apple Inc and their products by journalists, speculations about future product releases and any circumstances that may affect Apple Inc, evaluation of any progress that is or isn’t being made by Apple Inc and how these products and business choices made by Apple is affecting the music industry and their audience.
All of my research has been done subjectively, with secondary research including using online resources and qualitative information, to investigate how Apple as a business are evolving and adapting (past, present and future) to the changing climate of the music industry.
My research method of using online resources was reliable as it has provided me with an in depth view of many different perspectives including those of Apple Inc itself, the audience and the music industry. It provided me with information that would not have been accessible in different methods such as legal implications of Apple Inc, which if it was available in a different method not using technology, would have been very difficult to break down and consider logically. With newspaper articles in such papers as the guardian, would have been available to me in hard copy. However, because some of these articles were printed not just presently but in the past, this would have made this information difficult to access. The possibility of using books based around how a business in the music industry operates, and book informing me of key dates and issues that have affected, changed, influenced and motivated the music industry could of benefited my research and understanding as it broadens the angles to which I could of tackled my topic and made more links between each of these.
I was successful in finding out what I intended of finding out key issues that Apple Inc have had to consider and improve in order to take Apple Inc forward and be competitive and affect the music industry and its audience (some of these issues including any changes that are happening in the music industry influenced by their rivals, their audience (their demands and how the music industry is affecting them) and the inspiration of Apple Inc, music, technology and its audience’s and their industry’s demands).

Music Audience Research Questionnaire

Name:

Age: 16-19 20-30 31-40

Gender: Male Female

Occupation: Student University Work Unemployed

Circle the following that are your preffered music genres (circle up to 5 answers): Rock Pop R&B Reggae Blues Jazz Classical Techno Alternative Rap Hip Hop Folk Metal Punk Bhangra Gospel Country Soul Drum and Bass Dubstep Electro Gangsta Grunge Dance Indie

Which music formats do you purchase?
Internet downloads
Vinyl
CD
Games consoles
Tape
Internet sites
iTunes
Mobile phone
If other please specify:

How often do you listen to radio?
Every day
5 or more days a week
3 or more days a week
1 or more days a week
Never

How often do you watch Music TV channels?
Every day
5 or more days a week
3 or more days a week
1 or more days a week
Never

Do you use social networking sites to share, promote or research music and bands/artists? Yes No

Do you have an account on such websites as spotify.com, youtube or last.fm?
Youtube Spotify Last F.M None

Do you use music software to listen to music on a computer? Yes No


Circle the following hardware that you own:
CD player
Mp3/iPod
Radio
Computer
Mobile phone

Do you own any products of the iPod range?
Apple mac
iPod
iPhone
iTunes
If other please specify:

Have you ever attended any concerts or gigs? Yes No

How often do you attend concerts or gigs?
1 or more a week
Every fortnight
Every month
Less than a month
Never

Which music festivals do you attend?
Glastonbury
Reading
Latitude
4 music summer festival
If other please specify:

Do you purchase music online? Yes No

Do you own a portable music device? Yes No

What attracts you to a piece of music?
Lyrics
Instrumentation
Artist/Band
Artist/Band vies and beliefs
If other please specify:

Do you browse band/artist web pages? Yes No

Do you browse such websites as NME and MTV for example? Yes No

Do you buy music from retail stores such as HMV? Yes No

How do you hear about new artists and music?
Magazines
Internet
Radio
Word of Mouth
Live Gigs
Clubs
Pubs
If other please specify:

Do you play a musical instrument? Yes No

Are you a member of a band? Yes No

Do you follow a band because of their beliefs and views? Yes No

Has a piece of music ever influenced you; altered your opinions or related to you in some way? Yes No

Do band images affect the way you dress, your attitude and hobbies? Yes No

Do you specifically listen to one musical genre or culture? Yes No

Does gender affect your musical preference? Yes No

The Importance Of Movement And Dance In A Music Video

Michael Jackson - Beat It


Evanescence - Bring Me To Life


Toploader - Dancing In The Moonlight

Proposal Form

The music industry has been rapidly evolving with the introduction of the internet - social networking sites, online trading and more company to audience access – piracy, an increase of synergy for businesses, convergence between many businesses, allowing these businesses to trade on a wider scale and most importantly, bringing the company and the service it provides, closer to their audience. So how does this affect a company such as Apple inc.? I intend to discover how these factors have been affecting Apple inc, how they have affected Apple’s business decisions and influenced how Apple has grown over time and how they are likely to expand for the future. This is an interesting topic and relevant to my understanding of the music industry because this will show what a key business within the music industry has to consider to progress in this industry, how it is affected by its audience and how it affects its audience, and also what impact Apple itself is therefore making on the music industry since its introduction, which due to current factors affecting the music industry such as “The online age”, I will be looking into how Apple are exploiting “The online age” and what impact this factor is making on Apple, and others factors too such as software and hardware – about how this is being constructed, licensing agreements and where these products are being sold, also how research is being conducted into developing hardware, software and products further -, advertising, company and audience access about Apple inc and audience feedback to Apple, trading, revenue, contracting licenses with record labels to supply iTunes and combat piracy, convergence to manufacture such products as Apple Macs, iPhone, iPods, iTunes and the online iShop, also to consider is how the link between Apple and its audience is being affected.

Unconventional Music Video

Warriors Dance by Prodigy is an example of an unconventional music video.
The band themselves are not included in the video, however, their logo of a spider is much apparent in this video, and do turn into people like figures. So perhaps in this sense the band are represented by paper like figures.
Close up shots of these characters are shown throughout the music video, as are tracking shots. The narrative does not correspond with the lyrics. The lyrics are suggestive of a dance competition between two people, which does not happen in the music video. The lyrics do not mention the title of the song, or an attack on characters dancing.The title of the song and the video could share a correlation, of two opposing sides and the paper character who lights the match in the video could be the victorious warrior killing those who are dancing, therefore ironically this act could be a 'dance' of his own. However, there is no indication throughout the music video that these are opposition as the paper characters that get set alight simply come to life and dance, and there is no suggestion in the lyrics or mise-en-scene that a killing will take place. In my opinion, as there is a close up of the first paper characters you see (the killing ones) set up the music amp and call out the dancing paper characters to dance, therefore it is apparent that they are setting up a situation for these characters to dance to.
The music that these characters dance to is suggestive of the music track itself with the use of the music amp, and the representation of the band's logo.

The Music Online Age

The music industry is expanding all the time and in recent years it has branched out onto the internet. Since this revelation, music can be downloaded from file sharing websites, broadcasted on social networking sites and band websites, music videos can be viewed and uploaded onto Youtube, and also radio and TV can also be streamed live. On such social networking sites and band websites, band archive, gigs, blogs, merchandise, gallery and more can all be accessed by their audiences.

This revolution of the music industry has its advantages and its disadvantages. The advantages revolve around how music is being made of higher quality and more accessible to its audiences, and the inproved audience to institution communication and feedback is always becoming stronger as the online age grows. The music industry has been able to benefit from this online age financially as money can be made by companies such as Apple, who can merge with record labels and create and sell iTunes and hard/software and share the profits.

Disadvantages however come from such problems as piracy and copyright. Music is being illegally posted across the internet, denying the band and record labels any potential income, and with this online age expanding all the time, this is becoming harder to control. Companies such as Youtube are being targeted as a host websites where such copyrighted material could be posted, and this material is instantly removed or manipulated to solve this issue, at the expense of the quality and intent of the material.

Music and Media investigation ideas

What is the impact of copyright and piracy and the future of this on the music industry?
How technology has brought the music industry and its audience closer together.
R&B vs Rock representation, impact on audiences and exploitation.
The impact of the internet on the music industry.
How companies such as Apple are expanding to meet the ever changing demands of the music industry.

Music Investigation Homework

Spotify
Spotify.com is a website that is like a music library, that allows the user to search for and listen to music online within the website. Links are also referrenced on the website for the user to follow to purchase the music.
Spotify contributes to the future of the music industry as it is a different way of listing and listening to over 6 million different tracks of music, so that any user can use the website for research into various artists and bands for their music archive, and ultimately use this website to branch out to other website that they can purchase the music that they desire. It helps companies join together and profitise, popularise and expand the music industry.
This could be an important area for debate in media studies as it reviews how the music industry us synergising together through technology, advertising, and buying products.

Last.FM
Last FM is a radio and website that user's can subscribe to, and those users can create playlists that cater to their musical taste's based on music they have previously listened to on the website and the radio station. Last FM has changed the way that an audience can consume their music, as this website recommends music to the user that they may be interesting, remembers previously viewed music and, one feature that could be an interesting debating point in media studies and is affecting the future of the music industry, is how Last FM is compatible with a user's portable device via plug in or to their computer itself, so Last FM can stream to this device and this idea can also work with a user's social networking site. A user can create playlists and custom radio stations of their choice, and again, can stream it to their portable devices and computers, and can also distribute it to share with other users over Last FM's website itself. All these aspects are very much at the user's convenience and is putting the power of music into the audience's hands, but this could not be done without the resources that the music industry and Last FM provide, so ultimately the music industry is providing the tools for their audience to express themselves, to which Last FM and the music industry can evolve around and become more successful.

Urban Tribes and Subculture
Urban Tribes is a form of subculture, of which, according to French sociologist Michel Maffesoli, are small groups of people who share common interests. The members of these relatively small groups tend to have similar views, dress styles and behavioral patterns. This theory can relate to an exercise we did in class about bands/artists and their target audiences, and how music can influence this audience. We had to match pictures of bands with pictures of likely audiences, who would share similar music interests and dress sense as them. It is an important and very broad debating area of how audiences view music, the lyrics, and the artists themselves, to which some strings (familiarity) must tie them both together. It is useful to consider how audiences consume their music using this selective approach for buying patterns, how social groups and an individuals experiences and aspirations link to the music and subsequently their interest in this music, which can be categorised into genre. Examples of these urban tribes can be such as gangsta, punk, goth, and emo.

Conventional Music Video

My Immortal by Evanescence was my choice of conventional music video to look at. Reasons that make me believe that this video is conventional are how the artist is pictured singing the lyrics and the way the musical instruments such as piano, guitar and drums are viewed being played as they are heard in the music. Another aspect of the video that worked well was how match on action was applied switching between the shot of the artist laying on the car and how the focus changes to the trees above her. This technique was also used with the male character walking down the street and looking up when the shot changes to focus onto the buildings he is looking at, with the shot spiraling as his head moves.
Another conventional theme that reoccurs in this music video is the close up shots of the artists playing their musical instruments. In this video there is a close up shot of the male character, previously focused on walking down the street, shown playing the piano. At first there is a shot of him included in the shot, which is then followed by an extreme close up shot of his hand pressing some piano keys to correspond with the music playing. This technique is also applied later in the music video when the drummer and guitarists are heard in the music. Close up shots of each individual artist and as a group playing their instruments, and a cleverly applied over the shoulder shot of the pianist and the drummer and guitarists is used to bring the guitarists and the drummer into the music video as they are first heard in the music itself, with all of these instruments and artists playing in unison.
The lyrics themselves are about a man and a woman, and their relationship that has broken down, and this is reflected in the music video as both are only shot individually and are never in the same one shot at any one time throughout the entire music video.

Music...

>I'm actually really diverse in the music i like, i'll listen to pretty much anything, but if i'm honest...a lot of r&b from todays era does annoy me...so i combat that with rock music!! It's the kind of music i listen to the most.

>A song i've recently downloaded that i like is monsoon by tokio hotel.



>Jose Gonzalez - Heartbeats is in my opinion one of the best song ever!



>To be honest i could sit here and list a number of artists that i like but i would be here all day! I'll just leave it as Sum 41, Foo Fighters and Evanescence as the ones i listen to the most =]

Hi

Hi,
My new blog for my A2 stuff is now up and running, hoorah i hear you call! enjoy my viewers!