Topic research; implications for promoting an unsigned band

My findings have mostly been influential when drawn around the idea of how to market a music video and an unsigned band. My findings have also increased my awareness of not just what implications the changing factors have and what they are in the music industry, but the possibilities of how they could evolve in the future. This is why I may be inclined to distribute my music video online, in faith along with such artists as Toni Childs, that this would be the most effective way of boosting views of my bands music video and increasing their popularity. Another reason why this could be effective is because of audience demographic. The online age has really taken off over the last 10-20 years, thus making it very popular and almost a sense of lifestyle about itself within a younger audience demographic, which will be the ideal audience demographic for my band to pitch its music too as they are a young, up and coming band with modern views and beliefs.
My research has also made the issue of DRM very much aware to me. I will therefore have to choose very wisely where I finally decide to make the music video available and to whom on what agreement. If for example I chose to upload the video onto a site such as Youtube, I will have to consider carefully who’s name the video is licensed to, the terms of using Youtube as a distribution channel, and the available software available to a potential audience in regards to piracy, which could be combated by protecting the content of the music video if I see fit, and taking copyright into account issues into account. Sticking with the theory of Youtube, through the case of using online resources and technology to distribute and promote an unsigned band, Apple have shown me that with the invention of their “Apps”, this is a good way of encouraging audience feedback. With that logic in mind, as audiences pitch their App ideas to Apple through online resources, distributing a video onto Youtube which enables comments to be made about videos, will inform me of how the video and the band appeal to the intended audience demographic, allowing advantages, disadvantages, evaluation and review to be taken from this.