The Importance Of Movement And Dance In A Music Video

Michael Jackson - Beat It


Evanescence - Bring Me To Life


Toploader - Dancing In The Moonlight

Proposal Form

The music industry has been rapidly evolving with the introduction of the internet - social networking sites, online trading and more company to audience access – piracy, an increase of synergy for businesses, convergence between many businesses, allowing these businesses to trade on a wider scale and most importantly, bringing the company and the service it provides, closer to their audience. So how does this affect a company such as Apple inc.? I intend to discover how these factors have been affecting Apple inc, how they have affected Apple’s business decisions and influenced how Apple has grown over time and how they are likely to expand for the future. This is an interesting topic and relevant to my understanding of the music industry because this will show what a key business within the music industry has to consider to progress in this industry, how it is affected by its audience and how it affects its audience, and also what impact Apple itself is therefore making on the music industry since its introduction, which due to current factors affecting the music industry such as “The online age”, I will be looking into how Apple are exploiting “The online age” and what impact this factor is making on Apple, and others factors too such as software and hardware – about how this is being constructed, licensing agreements and where these products are being sold, also how research is being conducted into developing hardware, software and products further -, advertising, company and audience access about Apple inc and audience feedback to Apple, trading, revenue, contracting licenses with record labels to supply iTunes and combat piracy, convergence to manufacture such products as Apple Macs, iPhone, iPods, iTunes and the online iShop, also to consider is how the link between Apple and its audience is being affected.

Unconventional Music Video

Warriors Dance by Prodigy is an example of an unconventional music video.
The band themselves are not included in the video, however, their logo of a spider is much apparent in this video, and do turn into people like figures. So perhaps in this sense the band are represented by paper like figures.
Close up shots of these characters are shown throughout the music video, as are tracking shots. The narrative does not correspond with the lyrics. The lyrics are suggestive of a dance competition between two people, which does not happen in the music video. The lyrics do not mention the title of the song, or an attack on characters dancing.The title of the song and the video could share a correlation, of two opposing sides and the paper character who lights the match in the video could be the victorious warrior killing those who are dancing, therefore ironically this act could be a 'dance' of his own. However, there is no indication throughout the music video that these are opposition as the paper characters that get set alight simply come to life and dance, and there is no suggestion in the lyrics or mise-en-scene that a killing will take place. In my opinion, as there is a close up of the first paper characters you see (the killing ones) set up the music amp and call out the dancing paper characters to dance, therefore it is apparent that they are setting up a situation for these characters to dance to.
The music that these characters dance to is suggestive of the music track itself with the use of the music amp, and the representation of the band's logo.