Thursday, 7 January 2010

CD cover "Notebook" idea

With the idea of Chris Cohen's lyrics telling a story to "Comfort and inspire", the prospect of designing a cover as a book is an appealing idea, and it can have a personal touch in many ways to create an indexical CD cover.
-idea of taking my original photography files from the computer to then placing them as photos (printed off on print paper) to tape into a sketchbook themed booklet. I feel this idea would be appealing to the audience and can have a feeling of creativity and purpose.
-“Flourishes” can be added for the "personal touch" from the artist and could be such as notes that I can hand write that would appear that the artist himself has done. This could be in relation to any tributes, photographs, lyrics.
-Front page of the booklet inside could have a front cover of an old notebook being labelled “Chris Cohen – If you only knew”.
-Could also use a picture of a hand opening the front cover of the book as the front cover of the booklet. This could encourage the audience to look inside the booklet.
The Notebook itself could be of a brown leather type patterm, that Kaiser Chiefs have used for "Employment", showing therefore that the CD cover idea would prove popular with the audience of our similar genre as "Employment" has sold around 3 million copies.
With photos stuck into the book, this could show pride by the artist in the photo and what it represents, which could be explained by a flourish of a note next to it, and to connect this experience and what it represents with the audience.

NOTE: If I choose to use the outside cover of a book (hard cover) to use as the cover theme of the CD I should think about either handwritten fonts or old-fashioned/medieval fonts. These fonts could either give a feeling of wisdom (medieval) or personal and original (handwritten).
To produce this cover, i have bought a sketchbook with the desirable cover. Within this, i could stick in edited photography through photoshop to fold out, or to use graphics such as a page with a blank photo frame to photoshop a photo into the blank space and stick into the book. This way, i will still have the authentic look to my CD cover and also by doing this, this would show i can use IT skills to produce my CD cover, and should allow my CD cover to be more appealing and polished and access higher marks.
By sticking pages of the book together, i can create the desired number of panes and if possible, embed the CD into the pages. I feel this would be very attractive and creative idea to my audience.

Wednesday, 6 January 2010

Music Video Planning: Location Ian's House

This location is set at my house in Norwich. The location in these pictures will be used for the section of the video that the male character spends at his house, and the outro when the female characters visits the female character at his house.
I have altered the saturation of the pictures of the location into black and white as this location will be presented in black and white in the video, to experiment what the location will look like from that perspective. The only time this location will be presented in colour is during the outro, which will feature picture #5.
The reasons we chose this location are because of convenience, audience appeal and status.
The convenience of the location was due to our shooting budget. We did not have the money to acquire anything more upper class to make the video more "lush and classy" if these are the right words to use. It was therefore easier to shoot the video using a location of the class which we live in ourselves and model the characters to this mise-en-scene. By using these locations, which are of everyday class C people, we should be able to impose a sense of familiarity with our target audience which will make it easier for them to place themselves into the shoes of our character and "identify" with them (more than they would with a character in a mansion wearing expensive jewellery for example).
As a setting and mise-en-scene of the music video, we wanted to shoot the video not in a way to aspire to, but something to connect to. By using similar locations, connotations can place both characters on par with each other and display common thoughts and issues, which we will try and construct with our choice of shot compositions and angles. Being the male characters house, the colours (brown, black, white) can appear quite old and mysterious. However with the flower patterns on the furniture, leather chair and guitar can all be signifiers of creativity, adding character to the mysteriousness and later making a connection of the male's emotions (unknown to the female) to the female.

Picture 1:


A similar shot to this (featuring the same angle) will be used at the beginning of the first verse, as the male character returns home with one half of the photo that was torn in two during the intro. He will open the door and walk into the house closing the door behind him, and then proceed to place a set of keys on top of the banister before walking through the door (from where this photo was taken) into the lounge area.

Picture 2:


The same location to picture 1 from a different angle.

Picture 3:


This is the lounge area which will see the male character (still in verse one following transition from putting down his keys and moving into the lounge) put his coat onto the chair bottom left of picture 3, and walk across the room (right to left of picture 3) to sit down on the black leather chair (top right of picture 3). It is here that he will set down the half of the photo he retrieved onto the coffee table (at the top of picture 3) and a notepad, pen and guitar will be beside him to later use in the video.

Picture 4:


This specific shot used for picture 4 is similar to our intended shot in chorus 2 as in the backround door/window (at the top of picture 3) the female character will appear, with the male character sitting in the leather chair unaware she is there.

Picture 5:


Picture 5 is the lead on from picture 4, as this is where the final verse will be shot (when the male character and female character interact and press their halves of the torn photo from the intro, up against the window for the outro. To the left of picture 5 behind the wall the leather chair is up against, is a keyboard which could possibly be used in the video as the composition of the music track includes a piano part as well as a guitar part. (pictures of the guitar and the keyboard will be included under a post labelled "Props and costumes")

Picture 6:


This includes the outside of the male character's house and the window/door where the chorus and outro will be set in the video, when the female character approaches the male characters house, knocks on the door and pushes her photo up against the window/door.

Music Video Casting

There are only two characters featuring in our music video, which will consist of a male and a female character in a relationship, which will see them break up, be shown apart and reunite at the end of the video.
The male character will be played by Ian Gurney, a 17 year old student from CNS.
The female character will be played by Jessica Herring, a 17 year old studnet from CNS.
We thought it would be a smart idea to use two characters already in a relationship in our video to attempt to use actor body language and the chemistry towards each other to make the image of both characters in a relationship more convincing.
Other reasons why we chose our actor and actress are because of their age and culture. With our characters being the ages that they are, this should help us reach out and connect with our audience in a way that allows them to familiarise and identify with us, which should aid their understanding of the media language we convey towards them and also their understanding of the situation and emotions that our characters will be experiencing; our audience can familiarise and allow them to connect with the video better.
In terms of culture, our characters are very urban through the clothes that they wear and the location they are situated. The converse trainers and jeans for example that my male character wears will connect to our audience that share a similar dress sense, and can place them parallel to this character in terms of status, which should add appeal to the audience.

Music Video Planning: Location (Amy's House)

We will be using Amy's house as the location (house) of the female character in our video. Predominantly this will be from the start of the music video where the equilibrium is set and broken, and also this location will be cut to between verse 1 and the end of the instrumental leading up to chorus 2.
This location is similarly built up to Ian's house in the way that it has an urban image about it that will appeal and connect to our audience, yet also about the ease of use by using existing foundations and moulding our character status, personalities to the setting.
The characteristics that differ with this location are that there are a lot more white colours at this location and the furniture appears a lot more cosy and relaxing. This could connote that the female character is sensitive, bright and thoughtful. In the video, these themes will be backed up by the actions of the female as she will reminisce through the better tims with the male character by looking at photos (links here to bright/optimism, and thoughtful). Perhaps this could also connote how she may be perceived to listen to the male characters lyrics of the song and inspire her to reconnect with him.

Picture 1:

This is the picture of the shot we will use for the flashback which starts in the instrumental leading to the 4th verse and after the 3rd verse. The characters will emerge from behind where the car is in this photo, which will not be included in the video.

Picture 2:

This is the view from the male's OTS shot when he places his hand on his girlfriend's (female character) face. We might also use this as a long shot from behind of the two character's approaching the house.

Picture 3:

This is the shot where the female character walks out of the house on her way to the male's house at the instrumental before the 2nd chorus, to see him and eventually press the photos together (events that happen in the 2nd chorus and outro). For this shot, the camera man/woman will be perching on the staircase as the femal character goes from the kitchen (left) out of the front door.

Picture 4:

This is where the female character stands and looks out of the window during chorus 1. This shot is from the wrong angle, but the camera will be facing the window and next to the chairs in the picture.

Picture 5:

This is where the female character walks in to the lounge in verse 4 to find the remaining half of the photo (that the male character left behind of the photo torn in half at the intro) with the male's face on it. She picks this up and walks out of the room (which will be shot with a medium shot tracking this movement).

Picture 6:

This is a shot from the door into the living room/lounge. Here, the argument at the beginning of the video will take place. The female character will exit this scene (the intro) through the door behind where this photo was taken (see previous picture).

Picture 7:

This will be the female's bedroom. Here is where the photo will be placed on the wall in the top left of this photo. We will zoom into the photo which will lead onto the flashback at verse 3(see photo 1).

Music Video Costumes

We will be using casual urban clothing for our characters to be wearing in the music video.
We feel as our class of status will be around C, that the use of jeans, plain tshirts and trainers should fit this well, and will also identify with our target audience's clothing trends and aspirations. City and Colour use this clothing in their video "Comin' Home", which is the genre we are looking to follow. So the plan is by using these types of clothing, we can use the aspirations their audience will use and the connections they will make with them, and establish those with our audience.
This being the case, our audience can identify with an everyday couple (perhaps like them) and what they face during a break up and reformation of a relationship.

Below is definition of what each character will be wearing:

Male (Ian)

Jacket:

In the first verse when he comes home, he will take off his jacket and throw it over the back of a chair.

T-shirt:


Our character will be in the comfort of his home, allowing him to mix clothes he was wearing at the female's house, and clothes he will be relaxing in at home (everyday wear)

Jeans:

As the male character will be wearing jeans at the female's house, he will remain in these jeans throughout the rest of the video. This conveys the casual approach to the clothing of the male character we are going for.

Trainers:

Again, we are going for the casual approach, and as the male character is wearing these trainers at the female's house when they are having their argument, we see no need for him to remove his trainers when he returnes home.

Female (Jess)

The female character will also be wearing casual clothing as she is in the comfort of her own home. Overall we feel the audience could relate to the casual attire in an easier way and this seems the most appropriate style of clothing for our video.

Top:


She will be wearing a simple top (i will add a photo later on to show how i mean)

Jeans:

Just like the male character, she will be wearing jeans.

Trainers:

As she will be in the comfort of her own home, she will not need to wear trainers until she leaves her house to visit the male character at the end of verse 4. We did not deem it appropriate to add a shot into our video of her putting on any trainers, yet this could be an idea to do so if we have time to spare in our video.

(I will add photos at a later date to show examples of the clothing i have just explained.)

Monday, 4 January 2010

Message In A Bottle CD Cover idea

My idea of having a message in a bottle approach to my CD cover was brought about simply because of the title “If you only knew”. The prospect of having the idea (the message behind the lyrics) and the bottle (representing the barrier of communicating this) I felt would broadcast the message of “If you only knew” effectively. However, this would not project the idea of music that speaks to enlighten, comfort and inspire from his biography, more simply but as the message in the bottle approach would not present the artist views/beliefs effectively although it would represent the title of the song and the meaning of the song very well. The only sense of warmth and comfort that would exist on such an image would be of key lighting that would be of a subtle yellow/orange colour to impose this warmth and security. The bottle would be pictured inside a palm of a hand, possibly the thought of the male character in the video or Chris Cohen himself, which would show the message would be from himself, to impose the beliefs of Chris Cohen to the audience.

"Lynn Emberg Purse - Electro Acoustic Wind Symphony" and "Keane - Little Broken Words"


One of my ideas for my CD cover was to further the idea of our main male character writing lyrics of the song down on paper as the song progresses.
I have taken inspiration from Lynn Emberg Purse and her CD for the electro acoustic wind symphony. I discovered this CD cover by researching into the genre that Chris Cohen has a focus area on and that is of electro acoustic music. I like how the CD cover has taken a sketched approach to the music notes on the paper, it gives the CD and the music they play an original feel to it that is attractive to its audience and displays its inspiration of the music itself (band inspirations). The reason I felt this type of cover would not be appropriate for “If you only knew” was because of the cold colour pallet that the CD uses, which in my opinion does not convey Chris Cohen’s intent to comfort and inspire. If I did choose this idea, I would modify it to a more sepia colour pallet, which would make the piece of music appear warmer to the audience and therefore more inviting and comforting.
Another aspect of this CD cover which made me decide against an idea such as this was the choice of font.
The font suggests to me to correlate with the sketched style of the music notes on the stave and also imposes an image “from the past” so to speak. I feel the type of font that I need to use to solidify Cohen’s beliefs and aspirations must have a sense of passion and softness, yet with a personal touch and intriguing for audience appeal, which I cannot pick up from the font that Lynn Emberg Purse has used for her cover.

An alternative CD cover that I took inspiration from that uses the same sketched approach as this CD is that of Keane – Little Broken Words. I think the use of black and white works well as it highlights what the band want the audience to notice with ease, which is that of the face on the drawing at the front of the cover in white, for us to capture his emotion. This works well with all the white raindrops (which could represent all the words) on a dark canvas (which could be the foundation of what is broken). The artistic font of the CD to me represents a winding journey of misunderstanding, which is partly the message of “If you only knew”, but what is also about the progression to improve the situation; Little broken words does not appear to show this.
For this reason therefore I have decided against this CD cover, firstly because of the choice of font, but secondly also for the choice of black and white. Just like Lynn Emberg Purse’s CD, I find the colour pallet too cold (and the imagery too depressive in the case of Little broken words). In the respect of drawing inspiration from an audience however, the originality and unique feel from a sketch is an idea I could most certainly use because the same drawing can be composed in many different ways by different people. This can relate to how people experience similar experiences in different ways, and what they will take from it and Chris Cohen’s story and lyrics from this song and his own approach.

Friday, 1 January 2010

The puropse of Cohen's Music

It is worth noting Chris Cohen’s own design for the cover of this song on unsignedbandweb.com;

This has influenced me to search for similar illustrations on CD covers including a male and female and any intimacy. The discovery of this has enlightened me to think about what Chris Cohen is trying to communicate to his audience through the song “If you only knew”, and makes me think about how I should be applying this message through my CD cover.
Also, his biography is worth a mention as it highlights his motifs behind his music and other bands that he admires;

"Chris Cohen, is a singer/songwriter who is driven by a strong passion for music. While attending college it was clearly evident, working hard to produce heartfelt music that speaks to enlighten, comfort and inspire.
Cohens melodic/adult contemporary songs embed intriguing lyrics, ambient tasteful sounds with playful rhythms and haunting melodies. An electro-acoustic palette that is somewhere along the avenues of bands like Coldplay, Keane and The Fray, where colorful pianos and warm guitars blend well and subtly add depth to a somewhat melancholic sound".


These would be such as The Fray, and Coldplay as well as his desire to express his music to enlighten, comfort and inspire.
The idea of enlightenment, inspiration and comforting sparks to me to create an approach of a musician sitting on a stage with his guitar and an audience in front of him (this being shot from behind). The intention of this shot would be that his music and lyrics would be telling a story to a listening audience, and just like stories, lyrics and music can hold morale’s, and can comply with his intention of his creativity of his music. To extend this, I did a general research into alternative rock music genre covers and discovered Snow Patrol. Also, the inclusion of the chosen instruments from the music in acoustic covers is a recognizable trend. I could use the idea of the guitar on the back panel of my CD cover.

CD Cover of Snow Patrol - Eyes Open


Snow Patrol are an Irish alternative rock band. When creating “Eyes Open”, the band visited Dingle, on Ireland's west coast and started writing new material (small remote area) which allowed the band more time and freedom to write than previously before and adopt a “writing as it comes” approach to composing.
In a way the band went back to its home roots and revolved around their original inspirations when composing this album; (the band's record collections, musical tastes and influences).
According to them, “The album title does not mean anything specific and that it can have its own meaning to different people
With this in mind, the band’s audience that have taken an interest to their musicality in the past will do so again, marketing “Eyes Open” was simply about communicating the same messages in a new way.
When compared to the album cover of “Final Straw” by Snow Patrol, they use a landscape and sketch of a couple centered in the middle of the cover. With Eyes Open, it appears the location is irrelevant, so that their music will be more orientated on the couple abstractly imposed onto the cover. This would be backed up by such song titles as “You are all that I have” and “Make this go on forever”. The cover design works well as it is in fact taking the same message from a previous album and communicating it in a new way, to an audience that will share this common interest.
Illustrations would appear simple, yet complex due to the apparent distortion of the simple couple silhouette on the cover, which are complex and are difficult to understand the connotations, yet they are attractive and appealing to look at from an audience point of view.