Proposal Form

The music industry has been rapidly evolving with the introduction of the internet - social networking sites, online trading and more company to audience access – piracy, an increase of synergy for businesses, convergence between many businesses, allowing these businesses to trade on a wider scale and most importantly, bringing the company and the service it provides, closer to their audience. So how does this affect a company such as Apple inc.? I intend to discover how these factors have been affecting Apple inc, how they have affected Apple’s business decisions and influenced how Apple has grown over time and how they are likely to expand for the future. This is an interesting topic and relevant to my understanding of the music industry because this will show what a key business within the music industry has to consider to progress in this industry, how it is affected by its audience and how it affects its audience, and also what impact Apple itself is therefore making on the music industry since its introduction, which due to current factors affecting the music industry such as “The online age”, I will be looking into how Apple are exploiting “The online age” and what impact this factor is making on Apple, and others factors too such as software and hardware – about how this is being constructed, licensing agreements and where these products are being sold, also how research is being conducted into developing hardware, software and products further -, advertising, company and audience access about Apple inc and audience feedback to Apple, trading, revenue, contracting licenses with record labels to supply iTunes and combat piracy, convergence to manufacture such products as Apple Macs, iPhone, iPods, iTunes and the online iShop, also to consider is how the link between Apple and its audience is being affected.