Thursday, 18 June 2009

Conventional Music Video



My Immortal by Evanescence was my choice of conventional music video to look at. Reasons that make me believe that this video is conventional are how the artist is pictured singing the lyrics and the way the musical instruments such as piano, guitar and drums are viewed being played as they are heard in the music. Another aspect of the video that worked well was how match on action was applied switching between the shot of the artist laying on the car and how the focus changes to the trees above her. This technique was also used with the male character walking down the street and looking up when the shot changes to focus onto the buildings he is looking at, with the shot spiraling as his head moves.
Another conventional theme that reoccurs in this music video is the close up shots of the artists playing their musical instruments. In this video there is a close up shot of the male character, previously focused on walking down the street, shown playing the piano. At first there is a shot of him included in the shot, which is then followed by an extreme close up shot of his hand pressing some piano keys to correspond with the music playing. This technique is also applied later in the music video when the drummer and guitarists are heard in the music. Close up shots of each individual artist and as a group playing their instruments, and a cleverly applied over the shoulder shot of the pianist and the drummer and guitarists is used to bring the guitarists and the drummer into the music video as they are first heard in the music itself, with all of these instruments and artists playing in unison.
The lyrics themselves are about a man and a woman, and their relationship that has broken down, and this is reflected in the music video as both are only shot individually and are never in the same one shot at any one time throughout the entire music video.

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