I held a 20 minute session in the CNS auditorium with a technician and the artist, to take photos within a setting exactly as an auditorium to give the feel the artist was playing towards an audience, with musical features within the composition of the shots such as a piano and guitar (elements of the music track).
The use of a warm colour pallet and key lighting helped recreate a similar feel that I would be using in my sketchbook approach to my digipak. It allowed the key lighting to focus on key elements such as himself and the guitar, whilst also giving the illusion he is playing directly to the audience, just like the effect of the digipak and the audience directly reading the messages inside like a book from the artist.
The style of clothing that the artist was wearing is similar to those of the male character in the music video, thus fitting in nicely into the social class of my target audience who would wear similar clothing to this, and allowing consistency between each of the media texts.




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