I have used genre by taking two individual genres and used elements both to condense my genre down into a sub-genre of alternative rock, and acoustic. By doing this, it has made it simpler to merge conventions of each genre together to allow flexibility in the narrative and representation of my video for inserting ideas that have influenced me from real media texts. Also by doing this I will hopefully expand my target audience as there will be similarities between these two genres that will attract both audiences to my texts.
Acoustic and alternative rock share similar codes and representations. Through instrumentation, they are alike in guitars and pianos, and by dress sense they both wear jeans, shirts and jackets.
.I have found this is the case by taking reference from the music video by ‘OneRepublic – All The Right Moves’. This video does verge more towards the alternative rock side of my sub-genre I created, but does share similarities with the acoustic genre. Aspects that makes ‘All The Right Moves’ more alternative rock is that it features piano and stringed instruments within the music, and in dress sense the artists of the band wear jeans and a jacket, just like how I costumed my characters in my music video to connect to our audience that will have similar dress senses and connect to them through familiarity and identity in this way. However, the similarities with the acoustic genre are the use of instrumentation again being a piano and especially guitars as I used a guitar in our music video. This shows I have used genre in my music video through instrumentation and clothes to build a connection and familiarity of identity to my audience, which I believe to be conventional which should increase the strength of the music video as they may see my music video as shooting their reality and my music video should appear appealing and more successful with my target audience.
In the way that OneRepublic shot this video, I took note of performance shots that might be typical to this genre of music.
. So such close up diagonal shots of the guitar looking from the arm of the guitar whilst on stage and I proceeded to use in our music video, to be conventional to this sub-genre. To further research into conventional shot angles and performance shots of this genre I referenced ‘City and Colour – Comin’ Home’.
. This video uses close up shots of the artist’s mouth and acoustic guitar and the diagonal shot of the guitar
similar to which is used by OneRepublic. This further establishes that these uses of performance shots are conventional to my sub-genre, and that the use of instrumentation and making the instrument a key focus within this is also conventional.Just like in my music video, it uses colour to show the mood of the situation and characters. City and Colour use black and white when the couple are apart, and switch focus between each of the characters, and use of black and white shows a negative mood and divide between the characters,
which I used for my music video to conventionally use lack of colour as showing the divide of the relationship and emptiness each character feels without the other and when the relationship is dysfunctional. When listening closely to the lyrics “Will it be my heart or will it be his?” this is placing the power of decision into the hands of the female character, which I have done in our music video by making the female character return to the artist to make or break the relationship. Therefore it could be conventional to place the power of a relationship into the hands of the female character in a music video of this genre, assuming it is the male character who has made the mistake and singing for another chance, which in my music video the male character is. This shows I have further enhanced genre in my music video and making my music video more conventional by using shot types that are used in real media texts with the hope of making my video just as attractive as current media texts and keeping it interesting for my audience to watch. Using colour and lack of colour to form connotations appears conventional and subtle enough to blend well and work with the messages I am sending through my video of the health of my characters’ relationship.Another media text I referenced was the CD cover of Snow Patrol – Eyes Open. This CD cover also has aspects of the sub-genre I have created and aspects that I have taken inspiration from. In regards to genre, the design is artistic with use of colour, pattern, and silhouette.
.The silhouette itself is linked to the single that features on the CD called ‘Eyes Open’, and this shows how the silhouette of the couple is the key focus of the CD cover. Therefore I felt as the lyrics to ‘If You Only Knew’ revolved around the same theme of a couple and love, yet also I feel that the use of a silhouette takes the identity out of the people who the couple consists of. So the approach I took to create my digipak was to use the use of lyrics and key lighting of the guitar to try and use the silhouette of the guitar and use key lighting to emphasise this as how the guitar has the orientation of the audience, and posing an enigma of how they personalise this and relate it to themselves, like how the silhouette of a couple representing love by contrasting colour highlights the silhouette just like key lighting, and poses the same enigma to their audience. To help plot the narrative of our music video, I referenced a music video that contained the music of my sub-genre and was set how our linear narrative would be intended. ‘This video was Death Cab For Cutie – Meet Me On The Equinox’.
Aspects of the video that I felt worked well and drew inspiration from were how originally the music video was shot to promote a film. This meant that they edited the content together in the video progressively and story like leading up to the point where a new equilibrium is formed or where the story takes a turning point. This I felt suits the narrative of my story identically, and just like this music video, I followed the story from one characters perspective and point of view, yet switching between character to show change and progression. This music video focuses on the female character and reverts back to the male character at the point where he steps out into the sun;
the characters meet at this point of the video. In our music video, where the two characters meet in the video is also at the ending. This shows that this use of narrative is conventional to the genre how we intended it to be.
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